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Philosophic
The Digital Stage: Navigating Virtual Concerts in the New Music Era
Hey there, music family! Joel here, diving into the world of virtual concerts – a realm that's not just a fad, but a burgeoning new stage for artists. And guess what? I've got some firsthand insights to share, both from my adventures and a rockin' friend's journey in the digital concert sphere.
Virtual Concert - Free or Paid?
The Free Concert Phenomenon
When my friend's band decided to roll out their first virtual gig, they took a leap of faith – no ticket price, just a 'donate if you feel like it' approach. And you know what? It was a home run! They raked in a whopping 300k SEK! It turns out, when you give people the freedom to pay what they want, they often end up paying more. It's about trust, connection, and the unspoken bond between the artist and the audience.
The Paid Gig Experiment
Riding high on the success of the first concert, the second gig had a price tag. The viewership was about the same, but the earnings? Not quite. It's a fascinating lesson in the psychology of pricing and value. Sometimes, less is more, and free can be surprisingly profitable.
Owning Your Art
One key takeaway here is the importance of owning your content. My buddy ensured they held onto the rights for their recordings – a crucial move that opens doors for future use and distribution, turning a single event into a long-lasting asset.
Personal Reflections
My own venture into the virtual realm with Kane & Joel was a heartwarming journey. We created a Christmas calendar, releasing a new piece daily. Did it fill our pockets? Not really. But what it did do was priceless – it brought us closer to a group of hardcore fans who truly vibed with our music. Each day, as we shared a new video on our Facebook page, the reactions and laughter we received were our real earnings. It was a vivid reminder that success in music isn't always measured in dollars and cents; sometimes, it's about the smiles you bring and the fans who stick by you through thick and thin.
Your Turn on the Digital Stage
So, what's the moral of the story for you, my fellow artists? Virtual concerts are more than just playing music into a camera; they're about crafting experiences, experimenting with monetization, and most importantly, connecting with fans in a world where physical boundaries are no longer barriers.
Closing Notes 🎶
As we embrace these new digital horizons, remember – it's about taking chances, being true to your art, and sometimes, about letting the audience decide the value they want to return. Whether it's a free concert that fills your virtual tip jar or a paid gig that brings a steady income, the digital stage is yours to conquer.
Rock on and stay creative,
Joel
